Besides, I save this space to express my gratitude, I could have accomplished nothing without the help of:
Anh Xuân Vinh, anh Hoàng Nam, chị Tâm Phương, anh Bảo Long, chị Nhật Mai, chị Hải Nghi, Ngọc Bích, Bảo Thuy, Phương Trâm, Khôi Nguyên, Tố Trinh, Huy Khôi, Ân Sam, Thanh Xuân, Minh Ngọc and all my seniors and friends that supported me
And also the side-by-side support from my 8 fellows-buddies-newbies: Hoàng Thi, Kiều Vân, Thùy Linh, Khánh Linh, Bảo Khánh, Ánh Mai, Uyên Thư and Trung Kiên
Hoài Thương has nothing but the utmost appreciation and admiration for all of you guys!
A well-known student competition in Vietnam, simulating Management Trainee recruitment process of MNCs. Basically, Doanh Nhân Tập Sự provides practical and precious experiences on Application Process of top-notch companies by offering chances to learn, develop mindset and skillset, build network, etc.
Then deep down, DNTS loves to see these experiences spark the confidence and provoke the courage in everyone-self when confronting future challenges.
Me, as a Marketing Leader of DNTS - the 7th-season, my honour to write down another "Bản lĩnh" chapter for Doanh Nhân Tập Sự:
KHOẢNH KHẮC GIẢN ĐƠN KIẾN TẠO BẢN LĨNH PHI THƯỜNG
Responsibilites
Results
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Brainstormed the 7th-year marking campaign idea "Khoảnh khắc giản đơn kiến tạo bản lĩnh phi thường" and inspired university students to embrace their courage by delivering meaningful messages and continuously developed the brand platform "Bản Lĩnh"
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Planned and implemented Marketing strategies to contribute to functional plans and engaged cohesively with 4 other leaders by developing ATL&BTL channels, including "Doanh Nhân Tập Sự " fanpage, "Management Trainee Enthusiasts - DNTS Community", Website, Tiktok, Marketing offline activities and other digital activation
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Managed and led a Marketing team of 8 members specialized in Content Creating, Strategic Planning, Design and Copy Writing from Planning, Strategic Approach to Execution
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Being the first Marketing Leader of Doanh Nhân Tập Sự (7th seasons) to launch a community with the aim to reinforce Doanh Nhân Tập Sự to beyond just-a-competition but an environment that provides knowledgeable & practical experiences for university students
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Recruited 2700+ contestants from 50+ universities, oversaw a 138% increase in application form and 83.5% proper target audience attracted
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Successfully delivered campaign message in multi-channels and achieved over 2 million reach, increased 5000 fanpage likes, recruited 4,700+ members for DNTS Community and connected with 2 newspaper publications and 2 media news on national TV channel (Tuoi Tre, FBNC)
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Collaborated with 30+ Brand Ambassadors, 25+ media partners during 4 months to built up "Bản lĩnh" network to evaluate the brand value to university students nationwide
A brief of the idea
MEDIA ASSET
